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New: the Vellencia Growth Assessment.

See where your growth is leaking before you spend another dollar.

Get the free Pre-Call Guide →

SEO FOR ESTABLISHED OTTAWA BUSINESSES

Your next customer
is already searching.
Make sure they find
you first.

Vellencia builds search visibility for service businesses that
are ready to grow. We start with a clear audit, fix what is
holding you back, and keep you climbing every quarter.

Discover the Growth Assessment

Not sure where to start? Book a free discovery call and let's uncover your biggest opportunities for growth.

furnace repair ottawa

yourbusiness.ca

POSITION 1

Furnace Repair in Ottawa | Same Week Service

Licensed technicians serving Ottawa, Nepean and Barrhaven. Book
online in under a minute.

HVAC technician with homeowners.jpg

Branded audit reports with a clear action plan

â—†

Quarterly performance reviews

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Canadian made, Ottawa based

WHO THIS IS FOR

SEO rewards businesses that are
built to scale.

We work best with owners who already have a proven service and want a steady flow of
customers who find them on their own. If that sounds like you, SEO becomes your most
efficient growth channel.

A strong fit if you

 

Have an established business with
consistent revenue

 

Can take on more jobs, patients or
clients next quarter

 

Serve a defined area like Ottawa and
surrounding regions

 

Want growth you own, not growth you
rent from ad platforms

Think in quarters and years, not days

 

Industries we focus on

Medical aesthetics
Plumbing
Roofing
Electrical
Windows & doors
Professional services

Not in this list? If your customers search
before they buy, we should talk.

Not ready yet?

If your brand or website needs work first,
SEO will only amplify the gaps. Start with
the foundation and we will map the order
with you.

HOW IT WORKS

Audit. Implement. Grow every
quarter.

No guesswork and no twelve-month contracts on
blind faith. You see exactly what we find before you
commit to the next step.

01

SEO Visibility Audit + Action
Plan

A branded report showing where you
rank, where competitors are beating you,
and the prioritized fixes that will move
the needle.

02

Implementation

Our developer and strategy team fix the
technical issues, optimize your pages and
Google Business Profile, and build the
content your customers are searching
for.

03

Quarterly SEO

Every quarter you receive a performance
and optimization report, a fresh round of
improvements, and a clear view of what
changed and why.

WHAT WE COVER

Everything Google looks at,
handled.

Technical health

Site speed, mobile experience,
indexing and crawl errors.

Content that ranks

Service and location pages
written to rank and to convert.

Keyword strategy

The exact terms your buyers use,
mapped to the right pages.

Competitor gap analysis

Where your competitors win,
and how we close the gap.

Local SEO

Google Business Profile, map
pack visibility and local citations.

AI and voice search
readiness

Structured answers that show up
in AI overviews and voice results.

Read: Voice Search SEO →

On-page optimization

Titles, metadata, headings,
structure and internal linking.

Clear reporting

Branded quarterly reports in
plain language. No jargon dumps.

QUICK CHECK

Do you know where you rank right
now?

?

Do you show up in the Google map results for your main service?

?

Would a customer find you before your top competitor?

?

Are AI tools like ChatGPT
recommending your business?

If you hesitated on any of these, the Growth Assessment answers all three,
with your real data.

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THE VELLENCIA GROWTH ASSESSMENT

See exactly what is
holding your growth
back.

A focused strategy session where we review how customers find you,
what happens when they do, and where revenue is slipping through
the cracks. It's complimentary, and you leave with a clear, prioritized
plan and a realistic answer to what you should be investing in ads.

Complimentary · 30 minutes on Zoom · No obligation

STEP 1

Book your free
assessment

Your Pre-Call Guide
arrives the moment you
book.

STEP 2

We find what's
holding you back

How customers find you,
and where they slip away.

STEP 3

Leave with your
next move

A prioritized plan, yours to
keep.

CLIENT RESULTS

Northgate Heating &
Cooling went from page
three to fully booked.

Their website was built by a large agency and looked polished, but
the audit found missing service pages, a half-finished Google
Business Profile and slow mobile load times. Five months after
implementation, they own the map results for furnace and AC
searches across Ottawa South.

"We assumed our site was fine. The audit showed us exactly why the
phone wasn't ringing, and now our techs are booked out two weeks."

Dan M., Owner, Northgate Heating & Cooling

5

months to results

3.1x

more calls from Google

24

keywords on page one

182%

increase in organic traffic

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WORK WITH THE FOUNDER

Your assessment is led by
strategy, not a sales script.

Merrique Richards founded Vellencia Strategies to give growing businesses clear,
data-driven direction. Every Growth Assessment is built around your numbers, your
market and your goals.

Book your Growth Assessment

BUILT TO WORK TOGETHER

SEO gets them there. The rest of
your system closes the deal.

Most SEO agencies stop at rankings. We connect search to the content, ads and follow-up
that turn a visit into revenue.

FASTER RESULTS

Google & Meta Ads

Capture demand now while
organic rankings build.

BUILD TRUST

Performance content

Video and social content that
makes searchers choose you.

CONVERT LEADS

Lead conversion
system

Instant follow-up so no search
lead goes cold.

STRONG FOUNDATION

Website design

Fast, structured sites built to
rank from day one.

QUESTIONS

SEO, answered plainly.

What is the Growth Assessment?

A focused strategy session that looks at your search visibility, website, ads and lead follow-up together, then shows you
the highest-return next move. Get the free Pre-Call Guide to see exactly what we cover.

How long does SEO take to work?

Most businesses see early movement within the first quarter and meaningful gains over two to three quarters. Your audit sets realistic expectations for your market.

Should I run ads or do SEO?

Ads bring traffic today. SEO builds traffic you own. For businesses ready to scale, the strongest results come from both.
Learn about our ads management.

Do you work with Wix, WordPress and Shopify sites?

Yes. We optimize the platform you have and tell you honestly if it is holding you back.

What do I get in the audit?

A branded report covering your rankings, technical health, local presence and competitors, plus a prioritized action plan
you can act on with us or on your own.

How much does SEO cost?

Investment is scoped after your audit, because every site starts in a different place. Many of our clients come to us from
expensive agencies and assume their website is already well set up. In nearly every initial audit, we find major issues that
are quietly costing them rankings and calls. We price the work around what your site actually needs.

Find out exactly where you stand on
Google.

Book your Growth Assessment. You walk away with a clear picture of
where you rank and what to fix first, whether or not we work
together.

Book your Growth Assessment
Get the free Pre-Call Guide
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