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Do you know what your ad spend should be?
The Vellencia Growth Assessment tells you.
GOOGLE ADS AND META ADS MANAGEMENT
Turn ad spend into
booked jobs, not just
clicks.
Paid campaigns for established businesses ready to grow.
We pair sharp targeting with content people actually stop
for, then review performance every month so your budget
keeps working harder.
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MONTHLY REVIEW
Clicks, leads, booked jobs
TWO CHANNELS, TWO JOBS
Catch the buyers searching now.
Create demand with the ones who
are not yet.
DEMAND CREATION
Meta Ads
Reach the right people on Facebook and Instagram before they
start searching, with video that builds trust before the first call.
Audience research and targeting
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Video-first creative filmed by our production team
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Lead forms connected to instant follow-up
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Retargeting your website visitors
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HIGH INTENT
Google Ads
Show up at the exact moment someone searches for your
service. Ideal for trades, clinics and any business where the
customer already knows what they need.
Search and local service campaigns
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Keyword research and negative keyword control
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Call and form conversion tracking
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Landing page recommendations
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THE QUESTION NOBODY ANSWERS
Do you know what your ad spend
should be?
Most businesses pick a number that feels safe. The right budget comes from three
answers.
03
What are competitors paying for
clicks in your area?
02
How many new leads can your
team handle each month?
01
What is one new customer worth
to you?
BEFORE YOU SPEND A DOLLAR
Ads amplify what
already works.
Including what does
not.
We only launch campaigns when there is a worthwhile
destination for the traffic. If you are not ready, we will tell
you and show you what to fix first.
03
Room to take on more
The capacity to handle new leads
quickly when they come in.
02
A real ad budget
We recommend at least $1,500 per
month in Google media spend so
there is enough data to optimize.
HOW WE RUN YOUR CAMPAIGNS
Research first. Launch with intent.
Optimize every month.
01
Research
Market, competitors, keywords and audiences. Why research matters.
02
Build
Campaign structure, ad copy, creative and conversion tracking set up properly from the start.
03
Launch
Controlled rollout with close
monitoring in the first weeks while the platforms learn.
04
Optimize
Monthly performance reviews, budget shifts toward what converts, and a plain-language report.
THE VELLENCIA GROWTH ASSESSMENT
See exactly what is
holding your growth
back.
A focused strategy session where we review how customers find you,
what happens when they do, and where revenue is slipping through
the cracks. It's complimentary, and you leave with a clear, prioritized
plan and a realistic answer to what you should be investing in ads.
Complimentary · 30 minutes on Zoom · No obligation
STEP 1
Book your free
assessment
Your Pre-Call Guide
arrives the moment you
book.
STEP 2
We find what's
holding you back
How customers find you,
and where they slip away.
STEP 3
Leave with your
next move
A prioritized plan, yours to
keep.
Most ad managers run
your ads. We also make
them worth watching.
Our production team films the video creative your campaigns run
on, at your location or in a studio we book for you. Real people,
real work, real trust. That is what makes people stop scrolling.
Filmed where your work happens
On location, or in a studio we book for you.
Cut for every placement
Vertical, square and widescreen versions for Meta and Google.
One team, brief to launch
The people who plan your campaign direct the shoot.
THE VELLENCIA DIFFERENCE
HOW INVESTMENT WORKS
Your budget stays yours. Always.
Ad spend
Paid directly by you to Google and Meta.
You own the accounts and see every
dollar.
Management
A transparent monthly fee tied to your ad
spend, covering strategy, setup,
optimization and monthly reporting.
Creative
Video and design scoped to your
campaign, or bundled with a content
package.
WORK WITH THE FOUNDER
Strategy first. Spend second.
Merrique Richards founded Vellencia Strategies to give growing businesses clear,
data-driven direction. Every Growth Assessment is built around your numbers, your
market and your goals.
STRONGER TOGETHER
Ads get attention. Your system
keeps it.
NEVER MISS A LEAD
CRM & automation
Instant text and email follow-
up for every ad lead.
WARM AUDIENCES
Social media
management
An active profile makes every
ad click more likely to convert.
LEARN
Building sales
funnels
How traffic turns into revenue,
step by step.
Read the article →
QUESTIONS
Straight answers about ads.
How do I know what to spend?
That is exactly what the Growth Assessment answers. Get the free Pre-Call Guide to see how it works.
Google or Meta: which should I start with?
It depends on how your customers buy. If they search when they need you, Google first. If they need to see you before
they trust you, Meta. Your strategy call answers this for your business.
How quickly will I see leads?
Search campaigns can produce leads within days. Expect the first month to be a learning period while we refine
targeting and budget.
Do I own my ad accounts?
Yes. Your accounts, your data and your billing stay in your name.
Should I do ads instead of SEO?
Ads deliver now, SEO compounds over time. Businesses ready to scale usually run both. See our SEO services.