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7 Unique Reel Concepts to Boost Engagement... Without Ever Showing Your Face

It's no secret that video is the king of all content right now and one of the key ways to increase your platform reach and grow following. If you haven't heard yet, Instagram is prioritizing and pushing reels, making it the best type of content for mass reach, going viral, and increasing your brand engagement. This content is also heavily face-forward.


Instagram reels
Image credit: Instagram

Showing your face in social media content adds authenticity and personal connection, which can lead to increased engagement, loyalty, and virality. With the benefits it can offer, there is also the undeniable pressure of producing video content to survive. This can be overwhelming and discouraging especially if you don’t like being on camera and feel hesitant speaking on it.


But there’s good news! So many reels still go viral even without showing your face. In this post we’re discussing seven easy reel ideas you can post without showing your face.



1. Introduce a New Product


Unbox the product and show it in use. This provides an engaging visual experience that highlights the benefits and features of your product.


Unbox the product and show it in use. This provides an engaging visual experience that highlights the benefits and features of your product. It builds anticipation and excitement around your brand and its products, leading to increased interest and engagement from potential customers. Additionally, product demonstration videos can help to establish trust as they provide an authentic and transparent view of your product and how it can be used in real-life situations.




2. Show Your Process


There is currently a high demand for content that offers readers or viewers a window into the life or work process of a particular individual. This type of content is greatly appreciated by audiences and has gained significant popularity in recent times.


This provides your audience with an inside look into how you create or deliver your product or service. By showing the steps involved in your process, you can help to establish yourself as an expert in your field, build trust with your audience, and create a sense of transparency and authenticity around your brand.







3. Share a Tip


By adding a useful tip or knowledge that complements your product or service, you have the opportunity to enhance its perceived value in the eyes of potential customers. By doing so, you can effectively increase the chances of selling not just your product, but also the additional knowledge or expertise that comes with it.


These types of posts are also highly shareable and saveable, which is an important metric on the platform. When users save your posts, it signals to the algorithm that your content is valuable and relevant to them, which can increase your visibility and reach.








4. Share a Motivational Quote


Use trending audio or use your product video as a background and add a quote on top. Build connections and inspire people with your content!


Motivational quotes have the potential to evoke strong emotions and resonate with people's desires and aspirations. By selecting quotes that align with your brand's values and vision, you can establish a sense of authenticity and create a deeper emotional connection with your followers. Additionally, this type of content is visually appealing and shareable, making it a great way to increase engagement and reach a wider audience on the platform.



5. Let's Talk About Sales


Offering a sale? Take your sale promotion to the next level! Shoot small clips of all the products, put them together, and consider adding background music to your video.


Sharing a collection video during a sale provides customers with a comprehensive overview of available products or services. It creates a sense of urgency, encouraging customers to take advantage of the sale before it ends. Moreover, these posts are a quick way to entice and remind customers to make a purchase.






6. Close Up of Your Product


Shoot a closeup video of your best-selling product and use trending audio creating a highly shareable and attention-grabbing video that resonates with your target audience and drives more sales.


Close-up shots of your product create engaging reels by showcasing details, drawing attention, and demonstrating how it works. They create an emotional connection and increase customer loyalty, advocacy, and sales.









7. Voiceover


You can talk about your customer’s pain point and tailor your messaging to emphasize how your product provides a solution to these challenges.


This is a powerful way to capture viewers' attention and build trust with your audience. This approach differentiates your brand from competitors and creates an emotional connection with your target market. By clearly articulating your unique value proposition, you can make a compelling case for why customers should choose your brand over others. This can lead to increased engagement and conversions, as well as long-term customer loyalty and advocacy.



And that’s a wrap! I hope these ideas were helpful. While these concepts can work wonders for any business, it's important to keep in mind your brand's tone, positioning, and messaging strategy before diving in. For an in-depth guide on how to succeed on social media starting from scratch, be sure to check out my detailed discussion here. Good luck!




For more great insights and advice on how to thrive on social media, book a FREE strategy consult today!


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