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Social Media Marketing 101: Mastering the Must-Have Skills for Digital Domination

Updated: Mar 18, 2023

Have you heard of the saying social media never sleeps? It's time we change it to social media strategists never sleep. If there's one constant in the job, it's our insatiable appetite for challenges and unceasing pursuit of knowledge.

Vogue Singapore
Photo credit Olivia Rodrigo http://www.peterashlee.com/vogue-singapore-br-olivia-rodrigo

Social media marketing is consistently evolving, keeping marketers on their toes with new trends and features emerging all the time. And as social platforms become more competitive, there is a growing pressure to meet new customer expectations and standards. We must keep refining and strengthening the core marketing skills required to stay relevant in this fast-paced world. In this blog, we're discussing three must-have timeless skills to successfully market a brand on social media:


  1. Storytelling

  2. Design

  3. Creativity + Strategic Thinking


Storytelling


Every Marketing content you come across will advise you to have a unique selling point for your business to achieve a distinctive position in the minds of your customers. But what if I told you the easiest way to do it is by telling your story your own way? In today's cluttered advertising world, capturing attention, standing out, and making a lasting impression on your audience is incredibly challenging. Stories make this process much more manageable. They're captivating and add a differentiating personality to a Brand. People tend to cherish stories that represent their experiences and engage their emotions.


Compelling storytelling is the art of communicating your message that engages people's interests and helps them resonate with your brand. It enables listeners to visualize the story's vivid sensory elements and their personal experiences. When people can resonate with what your brand communicates, it results in higher recall and loyalty.


How can you do it?


Tell authentic, honest stories relevant to your audience's needs and pain points. Don't worry about making it sound perfect; instead, create and embrace your style and the message you want to communicate. Talk to people like they're part of your story, and make sure they feel heard and appreciated and that you are genuine about it.



Design


Social media is predominantly a visual medium. Since the average attention span is just 8 seconds, design plays a crucial role in making your brand stand out and building a prominent online presence. Good design can help you communicate your brand's message effectively, enhance your brand's image, and create a memorable user experience. It's also important to note that visuals resonate with the audience's emotions faster than words.


Practical design skills can help you create eye-catching posts, visually appealing graphics, and engaging videos that can increase the reach and engagement of your brand. It also lets you present information clearly and concisely, making it easier to build connections.

How can you do it?


While creating compelling graphics, it’s also essential that you have a consistent style, colours and font. A feed with a consistent aesthetic offers recognition, relatability and higher recall for your consumers while automatically positioning your brand with the right target audience.


The most popular and easy-to-use design platform for social media is Canva, and it has thousands of great templates you can use to begin. There are also many other design platforms you can use as a resource to figure out your brand aesthetic. Some examples would be Behance, Pinterest and Dribble.



Creativity + Strategic Thinking


While creating compelling graphics, it's also essential that you have a consistent style, colours and font. A feed with a consistent aesthetic offers recognition, relatability and higher recall for your consumers while automatically positioning your brand with the right target audience.

The most popular and easy-to-use design platform for social media is Canva, and it has thousands of great templates you can use to begin. There are also many other design platforms you can use as a resource to figure out your brand aesthetic, such as Behance, Pinterest and Dribble.

Creativity and strategic thinking go hand in hand for successful social media marketing. Without imagination and innovative ideas, your posts can have difficulty standing out. Creative ideas require you to step out of your comfort zone and allow you to do research, and ask questions.

While it is important to experiment with your ideas, it is also crucial that your content makes sense and ties in well with your brand's persona. Every creative idea needs to be backed with reasoning, strategic placement and consideration of its value to your audience. In short, pay attention to whether your content is well-integrated and has a defined goal and purpose.

How can you do it?


Social listening is one of the best ways to do it. Monitor social media and online platforms to analyze conversations about a brand, topic, or industry and gain insights into customer sentiment and feedback. Use this to learn what ideas work the best, what your audience likes and what pain points you can tap into.


Ultimately, social media is your chance to speak to your people; remember to enjoy it! Your failed posts offer the most insight and an opportunity to learn more about your audience. The space is ever-changing, and nothing promises a recipe for success. Even the professionals in this field are still figuring it out daily. Strengthening your skillset, in this case, can directly help lessen the intimidation!



Unlock the potential of your social media content with a complimentary strategic consultation!


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